ADIDAS: YOUR TABLE
as part of the D&AD New Blood Shift Programme 2021
WHAT WE CREATED:
Brand Activation, Brand Identity, UX/UI Design, Experiential, Social Media
Art Director, Cultural Strategy, Producer/Project Manager
Having a space to work is a universal need.
We want to reimagine the traditional retail space and give young creatives a seat at the table, positioning adidas stores as the creative hub of the communities they reside in.
This will be achieved through a campaign to use adidas stores as a retail and coworking space. Allowing people to collaborate in the spaces and directly involve the creative community into the adidas ecosystem.
From reimagining the retail stores themselves and turning them into co-working spaces - to changing the way the Creators Club and adidas app is used. This was the winning idea for the adidas brief over at D&AD Shift Programme 2021.