ADIDAS: YOUR TABLE

CLIENT:

adidas

as part of the D&AD New Blood Shift Programme 2021

WHAT WE CREATED:

Brand Activation, Brand Identity, UX/UI Design, Experiential, Social Media

MY ROLE:

Art Director, Cultural Strategy, Producer/Project Manager

INSIGHT

Having a space to work is a universal need.

IDEA

We want to reimagine the traditional retail space and give young creatives a seat at the table, positioning adidas stores as the creative hub of the communities they reside in.

EXECUTION

This will be achieved through a campaign to use adidas stores as a retail and coworking space. Allowing people to collaborate in the spaces and directly involve the creative community into the adidas ecosystem.

 

From reimagining the retail stores themselves and turning them into co-working spaces - to changing the way the Creators Club and adidas app is used. This was the winning idea for the adidas brief over at D&AD Shift Programme 2021.

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